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Research papers

From set top meters to set top boxes

The migration from analogue to digital television is compromising traditional, sample centric audience measurement techniques;- diaries and Peoplemeters.To address this, TNS has invested in a comprehensive programme encompassing research, new...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: George Shababb, Anthony Taylor
Company: KANTAR TNS Malaysia
June 23, 2005
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Citation

Shababb and Taylor (2005a, June 23). From set top meters to set top boxes. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/from-set-top-meters-to-set-top-boxes


Research papers

Is this remote stuck or what?

The paper demonstrates that audiences have preferences for viewing specific networks that are not driven solely by program content, that this effect is consistent over time, and considers the implications for network promotion and for advertisers....

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Authors: Brian Rock, Sally Pearse
June 23, 2005
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Citation

Rock and Pearse (2005a, June 23). Is this remote stuck or what?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/is-this-remote-stuck-or-what-


Research papers

New insights on first-time electronic data on out-of-home and time-shifted television viewing

Increasingly, the new mantra among today's leading advertisers is, 'Know your consumers! Know who they are, what they're doing, and when, where and why they're doing it.'These goals translate into important new objectives for marketers, broadcasters...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Robert H. Patchen, Beth Webb
Company: Nielsen
June 23, 2005
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Citation

Patchen and Webb (2005a, June 23). New insights on first-time electronic data on out-of-home and time-shifted television viewing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-insights-on-first-time-electronic-data-on-out-of-home-and-time-shifted-television-viewing


Research papers

The multi-media blitz

In times of media audience fragmentation and astronomical costs involved with launches of new TV shows, this paper focuses on providing broad, actionable directions towards audience creation for new TV shows through the usage of optimal multimedia...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Authors: Atul Phadnis, Amogh Dusad
Company: TAM Media Research
June 23, 2005
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Citation

Phadnis and Dusad (2005a, June 23). The multi-media blitz. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-multi-media-blitz


Research papers

DVR impact is not 30-second shattering

ABC Television and ESPN conducted research to understand the impact of DVR technology on TV viewing behavior. The research suggests that interest in DVR is mainly driven by the importance of TV rather than by age or technology savvy, although...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Rachel Mueller-Lust, Artie Bulgrin
June 23, 2005
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Citation

Mueller-Lust and Bulgrin (2005a, June 23). DVR impact is not 30-second shattering. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/dvr-impact-is-not-30-second-shattering


Research papers

Single source multimedia measurement

The paper looks at two out of four planned test periods with Mediawatch. In these tests, the meter is prepared to measure TV, radio and print use. Results show that:- Respondents can be motivated to indicate their print use by Mediawatch. The way of...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Author: Manuel Daehler
June 22, 2005
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Citation

Daehler, M. (2005a, June 22). Single source multimedia measurement. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/single-source-multimedia-measurement


Research papers

Measuring radio's real ROI

This 'real world' study was conducted in the United States for the Radio Ad Effectiveness Lab by Millward Brown and Information Resources, Inc. (IRI), and it examined four pairs of radio and television campaigns in a range of product categories over...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Mary Bennett, James D. Peacock
June 21, 2005
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Citation

Bennett and Peacock (2005a, June 21). Measuring radio's real ROI. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measuring-radio-s-real-roi


Research papers

Product integration: The gold behind the American Music Awards

ABC in partnership with OMD conducted research to understand the advertising impact of a product integration during the American Music Awards (AMAs) telecast on November 14, 2004.The research compares brand and program metrics for the product...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Beth Uyenco, Rachel Mueller-Lust
Company: OMD Group
June 21, 2005
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Citation

Uyenco and Mueller-Lust (2005a, June 21). Product integration: The gold behind the American Music Awards. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/product-integration-the-gold-behind-the-american-music-awards


Research papers

How effective is product placement at improving brand image and preference?

This paper introduces a new model that isolates the impact of product placement/integration on consumption and brand imagery. The model was developed with one of the largest advertisers in the United States and this paper is based on a case study for...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Author: Darren Marshall
June 21, 2005
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Citation

Marshall, D. (2005a, June 21). How effective is product placement at improving brand image and preference?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-effective-is-product-placement-at-improving-brand-image-and-preference-